ArmStreet Halloween Shenanigans

Approximately ten years ago, when we shifted from being just a high-quality clothing and armor maker to a recognized design company with a couple of iconic looks, we started doing things that (mostly) didn’t make sense commercially, and, to be honest, we loved it.

The thing with Halloween costumes is that you need to make and post them on the website before Halloween, ideally months in advance. However, if you want a lovely, gloomy Halloween photo shoot, it should be scheduled for October, as the August sun is not the right light for the darkest night. So, we are always terribly late, but we are still doing this.

2015

Our head designer has never loved Halloween, considering it a commercial holiday. And then her daughter and a younger son watched Tim Burton’s “The Nightmare Before Christmas” and the first ArmStreet Halloween look was born.

2017 A Fit For An Evil Queen

Another Halloween joke, which, as it often happens with ArmStreet, led to a big clothing drop with laser-cut accessories and jewellery, and an embroidered coat. You can never stop creative people, so a Halloween version of the sackcloth dress also happened to us.

2019 Trims with thorn and pumpkins

The word “Pumpkin” sounds fun by itself, so we decided to make Halloween-specific trim and a few extra accessories. This was one of the commercially successful decisions and a great example of how a sense of humor can be turned into sales. These costumes are usually available a couple of months before Halloween, and if you ask politely, you can potentially order something else with these trims.

2020 “Europeans take Halloween differently”

This is a quote from one of our clients under the post with these photos. Blood, dark magic, crime, and sin, we weren’t even sure these photos wouldn’t be censored by the media.

An ultra-realistic photo shoot worth a movie (and you wouldn’t watch it with kids)

2021 Kids want ArmStreet too

This was a year when we accepted Halloween as a holiday for kids, and wanted to expand our line of children’s products for the event. So, we just took the kids that were around and had some fun.

2025 The first Halloween shenanigan after the beginning of the war

Life wasn’t easy for any of the Ukrainians in the last three years, so being able to run a photosession with the help of our friends and partners in crime, model Guinevere and photographer Helene, is a win. And our designer did a fantastic job to be (almost) not too late for Halloween, so watch and enjoy!
Again, if you ask politely, some of these items could be made even though they are not on the website yet.